Build Your Constituency and Your Membership Will Grow
25 Nov
Posted by admin as Ideas & Innovation, Trends
It may be called branding or building brand awareness or even building your database but the end result is a way to grow your paid membership. One association is doing it through an established an electronic newsletter that now includes over 280, 000 subscribers – including its 60,000 members.
The newsletter is automatically provided to members [...]
Last week we posed the question “Are you listening to your customers?” We were interested in hearing how you related your brand to what your customers were saying about your brand through the social media.
It appears that many food bloggers are also spreading the word using twitter (a microblog), according to Adam Kuban of Serious [...]
Right now your customers are writing about your products and services on blogs according to the authors of Groundswell. Your brand is be defined in the social media like YouTube and Facebook.
Regardless of whether you see this as a good thing or a bad thing, an opportunity or a threat – the fact is that [...]
Recruitment in Hospitality and Tourism Still a Challenge
11 Nov
Posted by admin as Recruiting, Trends
Employers in the Hospitality and Tourism industry still face challenges in finding the right people to hire in spite of the recent downturn in the economy.
According to the BC Times-Colonist “Canada has taken its search for new talent to Europe, and B.C.’s tourism industry is hopping on for the ride. A job fair planned for [...]
