Many of you have been on Twitter for awhile – this applies to hospitality establishments a well as individuals in the industry - and realize it has somevalue beyond updating others on your every move.

You may have followers and conversations, but most of your tweeps are on the surface.

So, how do you build stronger connections? Here are some things to consider:

Add Value - People do not want to be sold, spammed or overwhelmed with tweets of little value. Think before you tweet. Ask, will this add value? Will thishelp someone?
Listen - Use the Favorites to save things you are listening to and might want to talk about.
Get engaged. Start conversations. If someone in your stream asks a question – Reply - Share your knowledge.
Give Thanks – A little thanks goes a long way. When people Re-Tweet something you said, thank them.
Be generous, it’s contagious - when you give on Twitter (contacts, valuable information, encouragement) it seems to come back. You’ll be remembered.
Go beyond Twitter - Click on links in personal profiles. Read and comment on their blogs.  Friend them on Facebook or connect with them LinkedIn.

What are you most excited about right now? What is your biggest challenge?