Many of you have been on Twitter for awhile – this applies to hospitality establishments a well as individuals in the industry - and realize it has somevalue beyond updating others on your every move.
You may have followers and conversations, but most of your tweeps are on the surface.
So, how do you build stronger connections? [...]

It is often a challenge to find words of hope, particularly when we read employment statistics. This week a column by a writer for the Courier-Journal in Kentucky caught my eye.
One Saturday evening she had diner at a restaurant with very few patrons and on the drive home she reflected on the wait staff and [...]

It may be called branding or building brand awareness or even building your database but the end result is a way to grow your paid membership. One association is doing it through an established an electronic newsletter that now includes over 280, 000 subscribers – including its 60,000 members.
The newsletter is automatically provided to members [...]

Last week we posed the question “Are you listening to your customers?” We were interested in hearing how you related your brand to what your customers were saying about your brand through the social media.
It appears that many food bloggers are also spreading the word using twitter (a microblog), according to Adam Kuban of Serious [...]

Right now your customers are writing about your products and services on blogs according to the authors of Groundswell. Your brand is be defined in the social media like YouTube and Facebook.
Regardless of whether you see this as a good thing or a bad thing, an opportunity or a threat – the fact is that [...]

Candidates who are actively looking for work are visiting more and more job boards - these job boards are a great source for getting your message out to this target audience.
This new technology is great for the job seeker - with one new service, candidates can search all the top career sites at once and [...]

Kirsty Dunphey, an entrepreneur, author and public speaker considers her name to be on of her biggest assets. This is not because her name is particularly glamorous, certainly not because it’s easy to spell, but simply because that’s how most people remember her –“I always prefer that people remember me by my name because that’s [...]

Investing in You

According to Jeffrey Gitomer, people spend more time trying to figure out how to get a 7% return on their money than they do trying to figure out how to get a 100% return on their life, their career, their success, and their fulfillment.
Investing has a much more powerful opportunity that most people do not [...]