Deals on the Green
No matter how sophisticated business becomes, nothing can replace the golf course as a communication hub. It’s where up-and-comers can impress the boss and where CEOs can seal multibillion-dollar deals. It’s no coincidence that many of the most admired people in business—Jack Welch, Bill Gates, Warren Buffett, Sandy Weill—always carved out time in their busy schedules for golf.
Deals on the Green takes us inside the gates of elite courses like Augusta National and Pebble Beach to reveal how important golf really is. It tells entertaining stories about the people who rely on golf to drive their success in business, from John D. Rockefeller a century ago to Donald Trump today.
Five Dysfunctions of a Team
Once again using an astutely written fictional tale to unambiguously but painlessly deliver some hard truths about critical business procedures, Patrick Lencioni targets group behavior in the final entry of his trilogy of corporate fables. And like those preceding it, The Five Dysfunctions of a Team is an
entertaining, quick read filled with useful information that will prove easy to digest and implement. Brand from the Inside Can you effectively build a brand identity if your employees don't buy into it?
Because of the key role of employees in brand delivery, building and nurturing the internal brand is as critical to an organization's success as promoting the external brand.
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